WORK

In 2019, Unbounce carried out a major rebranding project. To generate buzz (while doing some good), the team launched the #ChooseExtra campaign. People were encouraged to celebrate extraordinary marketers in their networks with social media “shoutouts.” For each shoutout, Unbounce donated five minutes to working with non-profit PeaceGeeks.

Unbounce: Choose Extra

Art Direction, Interaction Design

Unbounce launched its newly evolved brand in June 2019. Here are all the things that went into the brand rollout both internally and externally.

Unbounce Brand Rollout

Art Direction, Layout Design

Unbounce (Brazil) partnered with Digitalks to educate the Brazilian market about the value of landing pages in the form of a campaign, which included an advertorial on the Digitalks magazine and landing pages.

Unbounce (BR): Digitalks

Art Direction, Interaction Design, Layout Design

The Unbounce Integrations page is a section on the website (unbounce.com). I designed the visual layout and experience of the section, which includes the main directory page and child pages.

V-Lab Innovation is a Canadian-based natural foods business that combines scientific methods and traditional healthy Chinese ingredients to produce their products. This was a freelance project I worked on to design their new website, as well as a simple brand style guide.

V-Lab Innovation

Art Direction, Interaction Design

Machine vs Marketer was a mobile game app for the 2017 Unbounce Call to Action Conference. Attendees of the event played the game to compete against the machine and each other to see who could analyze the conversions of landing pages displayed in the game most accurately.

Unbounce: Machine vs Marketer

Interaction Design

Infinite% is an application I created to motivate people to reduce their use of electronic devices (mobile, computer, tablets) to save energy in a fun way. The project includes the screen mockups and an app demo video.

Infinite% App

Interaction Design

Sweeteeth is a brand I created for a dessert recipe publication. The publication is not very long, but rich in content, as well as quality. In each issue, there will be a feature on a certain type of dessert, where this one features doughnuts. There is also fold-out within the publication about the different types of doughnuts.

This is an art direction project, where I designed 2 plastic bottle / bag use reduction campaign posters for the David Suzuki Foundation. One poster promotes the reduction of plastic bottles, and the other for plastic bags. Although two posters have different concepts, their compositions show unity to suggest that they are from the same campaign.