I am currently a Senior Interactive Designer at Unbounce, as well as a freelancer. Despite my title as an interactive designer, I consider myself more of a hybrid since I specialize in both design and web development.
In 2019, Unbounce carried out a major rebranding project. To generate buzz (while doing some good), the team launched the #ChooseExtra campaign. People were encouraged to celebrate extraordinary marketers in their networks with social media “shoutouts.” For each shoutout, Unbounce donated five minutes to working with non-profit PeaceGeeks.
Unbounce (Brazil) partnered with Digitalks to educate the Brazilian market about the value of landing pages in the form of a campaign, which included an advertorial on the Digitalks magazine and landing pages.
The Unbounce Integrations page is a section on the website (unbounce.com). I designed the visual layout and experience of the section, which includes the main directory page and child pages.
V-Lab Innovation is a Canadian-based natural foods business that combines scientific methods and traditional healthy Chinese ingredients to produce their products. This was a freelance project I worked on to design their new website, as well as a simple brand style guide.
Machine vs Marketer was a mobile game app for the 2017 Unbounce Call to Action Conference. Attendees of the event played the game to compete against the machine and each other to see who could analyze the conversions of landing pages displayed in the game most accurately.
