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Sweeteeth Dessert Recipe Publication

Recipe Publication (Student Project)

MEDIUM

Print

DELIVERABLES

Publication

PROJECT ROLE

Designer

Project overview:

Sweeteeth is a brand I created for a dessert recipe publication. The publication is not very long, but rich in content, as well as quality. In each issue, there will be a feature on a certain type of dessert, in which the one I designed features doughnuts. Not only is the publication consist of recipes, but also more facts about the featured dessert. The main demographics are teenagers and young adults, who are interested in making fancy desserts. Because of the target age group, I also created a website to promote Sweeteeth, where readers are able to subscribe to Sweeteeth to receive every issue for up to 3 years, and include other features, such as a sneak peek to the recipes, as well a section that features readers’ Instagram photos who hashtagged #sweeteethrecipe. The publication is published twice a year in June and December, which are the months when students have long breaks, and thus they would have free time to make desserts. In addition to targeting the demographic, I designed the publication in a 8.5in x 8.5in (square) because of the Instagram trend, where the images are displayed as a square. This way, the readers may feel a slight connection with this. The tone and mood of the publication is elegant and classy, but fun and cute at the same time, which perfectly adheres to the audiences’ interests and purpose of purchasing Sweeteeth.

Outcome:

Cover

The cover of the publication is in a brown recycled cardstock with a diecut of the donut’s hole.

Opened

The back of the cover has a pattern of various dessert icons, and the first page shows an image of the featured dessert.

Table of Contents

This spread includes the intro page with publication details and table of contents.

Recipe: Mont Blanc

The publication mainly showcases recipes of various desserts, and this spread is on Mont Blanc.

Featured Dessert Foldout

Since the featured dessert for this issue is donuts, there is a spread in the middle of the page that talks about donuts and its history. In between the spread, there is a foldout that readers can open up and see all the different types of donuts.

Recipe: Churro Balls

This is another recipe in the issue that is on churro balls with dulce de leche dipping sauce.

Guess the Next Featured Dessert

This is the last page of the publication. It shows a blurred image of the next featured dessert for readers to guess what it is.

Credits

Instructor: Peter Cocking

Instructor Assistant: Bree Galbraith