Plastic Use Reduction Campaign Posters
Poster Ad Design (Student Project)
This was an art direction project, and my task was to design two plastic usage reduction campaign posters, specifically plastic bottles and bags, for the David Suzuki Foundation. The concept of the plastic bottle is to delineate that water in a plastic water bottle is not as pure as consumers think it is. To depict that, a magnifying glass is used to reveal the truth behind (or inside) plastic bottles. While the majority of the poster has a very pure and clean tone and feel, the magnifying glass frames the main focus—the dirty water inside the bottle. The use of hyperbole is applied to this poster.
The poster for the plastic bag depicts how long plastic bags take to degrade using the concept of a birthday celebration. The form of the birthday cake is created using plastic bags. The “1000” candle resembles the age of the plastic bag, conveying the lingering duration of plastic degradation, which severely impacts the environment due to the amount of plastic buildup over time. While the plastic bottle poster reveals its message, the plastic bag poster is more direct, as it resembles the ugliness and impact through its dark tone and mood, as well as metaphor; its strong colour palette (black, white and red) creates a political and authoritative feeling, which produces a demanding tonal effect.
Project Partner: Amy Kim
Instructor: Chick Rice