DESIGN PORTFOLIO

Hello! My name is Sabrina Chan, a product designer based in beautiful Vancouver, British Columbia.

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Here’s what I do in a nutshell:

I am currently a Senior Product Designer at Bench Accounting. I love learning, problem-solving, and taking on new challenges. Want to work together or connect with me? Shoot me a message or hit me up on social.

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These are some of my recent work:

The onboarding flow was an experiment implemented in the initial customer journey when users first come to the app to learn if they were more likely to create an account and a project if we showed user value up front.

How we saved customers a significant amount of time by automating the manual process of an SEO workflow using NLP (natural language processing).

Improving the data viewing experience on the Ubersuggest project dashboard by allowing users to globally control the timeframe for all of the metrics to help them track their SEO progress over time.

The Unbounce ROI calculator is a tool for prospects to calculate their ROI, cost-per-click, and conversion rate with Unbounce in comparison to their business’ to validate the value of signing up for and purchasing the Unbounce platform.

In June 2020, Unbounce launched a new pricing model, which led to the redesign of the pricing page on Unbounce.com.

In 2019, Unbounce carried out a major rebranding project. To generate buzz (while doing some good), the team launched the #ChooseExtra campaign. People were encouraged to celebrate extraordinary marketers in their networks with social media “shoutouts.” For each shoutout, Unbounce donated five minutes to working with non-profit PeaceGeeks.

Unbounce: Choose Extra

Art Direction, UX Design

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